Editorial Policy
This page describes how the content on this site is actually made, who checks it, and the limits we hold ourselves to. If we fall short of it, tell us.
How a guide is made
One: we start from a question parents actually ask. Two: a draft is generated with AI assistance, grounded in a curated dataset and in published guidance we cite. Three: a parent on our team reads the draft end to end and edits it. Four: it is published with an AI-assisted label. We do not publish an unread draft.
Who our reviewers are
Parents — mothers who have been through these stages themselves, matched to the stage a guide covers. We do not employ or contract clinicians, and we never describe our review as medical. Where a topic needs clinical judgement, our job is to hand you to a professional, not to stand in for one.
Sourcing and citations
Where our food, feeding or vaccination guidance states an age, an allergen note or a schedule, it comes from published guidance, and we name the body it came from and link to it. Product picks are a different thing: the age ranges there come from the maker or from our own editorial judgement, not from medical guidance, and we do not present them as clinical. If we cannot source a claim, we do not make it.
How products are ranked
Rankings use price, specifications, availability and real marketplace review data. We do not physically test the products in our roundups, and we say so on the page. Commission never affects selection or order. Prices and availability change constantly on the retailer's side, so always check the current price and the age suitability on the retailer's own page before buying.
Corrections
If something is wrong, tell us. We correct it or remove it, and anything affecting safety goes first. We would rather publish less than publish something a parent should not act on.
Claims we will never make
We will not name a condition and attach it to you or your child. We will not tell you that you or your child is well. We will not say a food, product or plan will remedy, avert or fix anything. We will not use a scored screening questionnaire to imply a result. These are hard limits, not aspirations.